Brazil (is not) for Beginners
Brazil (is not) for Beginners Podcast
Brazil (is not) for Beginners with Julia de Luca
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Brazil (is not) for Beginners with Julia de Luca

Isaac sits down with Julia de Luca, an investment banker at ItauBBA specializing in tech coverage and author of the LatAm Tech Weekly Newsletter.

Coming off the recent launch of her report “The Next Big Thing LatAm 2024,” Julia talks about the trends she is watching and Brazil’s unique tech landscape, including:

  • The trends she is watching, not just for 2024, but out to 2030.

  • ⁠The challenges and opportunities of building in Brazil and the coexistence of traditional and tech-savvy practices.

  • Advice for tech companies looking to do business in Brazil.

  • Trends that Julia thinks are overhyped.

  • ⁠Brazilian culture and the special concept of punctuality.


Previous episodes you may enjoy:

Isaac and Moises Assayag, a Turnaround and Transformation Specialist working with major Brazilian football clubs, discuss the business of football (futebol) in Brazil.
Isaac and Fernanda Caloi, Director of Special Projects at Latitud discuss community-building in Brazil.
Isaac nerds out about insurance with Carlos Azevedo, Partner and Co-Head of the Insurance Practice at Pinheiro Neto.
Isaac speaks to Gustavo Camargo, a partner at Bain & Company in the São Paulo office and a leader of the Private Equity practice in South America, about best practices for investing in Brazil.
Isaac speaks with Guta Tolmasquim, the Founder and CEO of Purple Metrics, about building brands in Brazil.
Isaac speaks with Ruben Guerrero, the CEO of WeBull Latin America, about building businesses in Brazil as a foreigner.

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Brazil (is not) for Beginners
Brazil (is not) for Beginners Podcast
Brazil (is not) for Beginners is a podcast about the opportunities and challenges of doing business in Brazil. Host Isaac Matzner is the co-founder of Teddy and has been living and working in Brazil for the better part of a decade. He is based in São Paulo.