Building a Consumer Brand in Brazil with Nick Johnston

In our latest episode, Isaac sits down with Nick Johnston, co-founder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil.

Isaac and Nick cover:

•⁠ ⁠Nick’s journey to Brazil and how he fell in love with it.

•⁠ ⁠⁠The importance of details in building brands and growing them over time.

•⁠ ⁠⁠The need to understand local context and tastes, but not be wholly beholden to them.

•⁠ ⁠⁠The challenges of opening a small business in Brazil and the similarities to sailing.

•⁠ ⁠⁠Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates.

•⁠ ⁠⁠The rule of 8 / 80.

•⁠ ⁠⁠And lots more…

Previous episodes you may enjoy:

Isaac chats with Jorge Vargas Neto, CEO of BHub, about his entrepreneurial journey, and the complexities of tax and compliance systems when it comes to doing business in Brazil.

Isaac chats with Roberto Borcic, a partner at Pullman Morrison, and Jianggan Li, the Founder and CEO of Momentum Works, about Asian companies' expansion into Brazil.

Isaac and Débora Maria, an operations manager and relocation expert at LARM Brazil, discuss the challenges and considerations for foreigners moving to Brazil.

Isaac speaks to Amanda Martins, the Founder of LatAm Trampoline, a product launch and operations specialist who helps businesses successfully expand into Latin America.

Isaac chats with friends and Fintech visionaries Andrew Endicott, the Co-Founding Partner at Gilgamesh Ventures, and Alex Johnson, the author of Fintech Takes, about the Brazilian Fintech landscape.

Isaac sits down with long-time friends Sebastian Dominguez, the CEO of Builders, and Débora Mioranzza, the VP of Sales for the Americas at Degreed, to talk about hiring and building teams in Brazil.