Brazil (is not) for Beginners
Brazil (is not) for Beginners Podcast
Asian Tech in Brazil with Roberto Borsic and Jianggan Li
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Asian Tech in Brazil with Roberto Borsic and Jianggan Li

Isaac chats with Roberto Borcic, a partner at Pullman Morrison, and Jianggan Li, the Founder and CEO of Momentum Works, about Asian companies' expansion into Brazil.

Jianggan and Roberto cover topics such as as market entry strategy, cultural adaptation, strategic hiring, the complexities of doing business in Brazil for Asian companies, as well as: 

  • Brazilian market dynamics, including the unique nuances that require a deep local understanding and adaptation for successful business operations.

  • Cultural differences in communication styles including the importance of building personal rapport within teams and understanding hierarchical dynamics.

  • The evolution of how Asian companies approach market expansion to Brazil, in particular the shift towards localized decision-making and cultural adaptation (instead of centralized management styles).

  • Strategic hiring and talent acquisition, and how Asian companies should prioritize hiring executives with deep local market understanding.

  • The challenges in aligning Brazilian operations with Asian headquarters' expectations and the post-pandemic strategy shifts towards strategic, risk-aware expansions.

  • Tips for recruiting with Asian companies entering and growing their operations in Brazil.

  • And more…


Previous episodes you may enjoy:

Isaac and Débora Maria, an operations manager and relocation expert at LARM Brazil, discuss the challenges and considerations for foreigners moving to Brazil.
Isaac speaks to Amanda Martins, the Founder of LatAm Trampoline, a product launch and operations specialist who helps businesses successfully expand into Latin America.
Isaac chats with friends and Fintech visionaries Andrew Endicott, the Co-Founding Partner at Gilgamesh Ventures, and Alex Johnson, the author of Fintech Takes, about the Brazilian Fintech landscape.
Isaac sits down with long-time friends Sebastian Dominguez, the CEO of Builders, and Débora Mioranzza, the VP of Sales for the Americas at Degreed, to talk about hiring and building teams in Brazil.
Isaac sits down with Julia de Luca, an investment banker at ItauBBA specializing in tech coverage and author of the LatAm Tech Weekly Newsletter.
Isaac and Moises Assayag, a Turnaround and Transformation Specialist working with major Brazilian football clubs, discuss the business of football (futebol) in Brazil.
Isaac and Fernanda Caloi, Director of Special Projects at Latitud discuss community-building in Brazil.
Isaac nerds out about insurance with Carlos Azevedo, Partner and Co-Head of the Insurance Practice at Pinheiro Neto.
Isaac speaks to Gustavo Camargo, a partner at Bain & Company in the São Paulo office and a leader of the Private Equity practice in South America, about best practices for investing in Brazil.
Isaac speaks with Guta Tolmasquim, the Founder and CEO of Purple Metrics, about building brands in Brazil.
Isaac speaks with Ruben Guerrero, the CEO of WeBull Latin America, about building businesses in Brazil as a foreigner.

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Brazil (is not) for Beginners
Brazil (is not) for Beginners Podcast
Brazil (is not) for Beginners is a podcast about the opportunities and challenges of doing business in Brazil. Host Isaac Matzner is the co-founder of Teddy and has been living and working in Brazil for the better part of a decade. He is based in São Paulo.