Asian Tech in Brazil with Roberto Borsic and Jianggan Li
Isaac chats with Roberto Borcic, a partner at Pullman Morrison, and Jianggan Li, the Founder and CEO of Momentum Works, about Asian companies' expansion into Brazil.
Jianggan and Roberto cover topics such as as market entry strategy, cultural adaptation, strategic hiring, the complexities of doing business in Brazil for Asian companies, as well as:
Brazilian market dynamics, including the unique nuances that require a deep local understanding and adaptation for successful business operations.
Cultural differences in communication styles including the importance of building personal rapport within teams and understanding hierarchical dynamics.
The evolution of how Asian companies approach market expansion to Brazil, in particular the shift towards localized decision-making and cultural adaptation (instead of centralized management styles).
Strategic hiring and talent acquisition, and how Asian companies should prioritize hiring executives with deep local market understanding.
The challenges in aligning Brazilian operations with Asian headquarters' expectations and the post-pandemic strategy shifts towards strategic, risk-aware expansions.
Tips for recruiting with Asian companies entering and growing their operations in Brazil.
Brazil (is not) for Beginners is a podcast about the opportunities and challenges of doing business in Brazil. Host Isaac Matzner is the co-founder of Teddy and has been living and working in Brazil for the better part of a decade. He is based in São Paulo.
Brazil (is not) for Beginners is a podcast about the opportunities and challenges of doing business in Brazil. Host Isaac Matzner is the co-founder of Teddy and has been living and working in Brazil for the better part of a decade. He is based in São Paulo.
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