Brazil (is not) for Beginners
Brazil (is not) for Beginners Podcast
Launching Products in Brazil with Amanda Martins
0:00
Current time: 0:00 / Total time: -41:03
-41:03

Launching Products in Brazil with Amanda Martins

Isaac speaks to Amanda Martins, the Founder of LatAm Trampoline, a product launch and operations specialist who helps businesses successfully expand into Latin America.

Among other things, they talk about:

  • Entry strategies, including MVP testing, localization, and partnering with locals.

  • Brazil's large market, tech-savvy population, and how founders may face less competition than in other markets.

  • How a grasp of market dynamics is crucial for entry, such as the need for competitive pricing and the knowledge of the distinctions between the affluent and non-affluent market segments.

  • The challenges and risks of entering the Brazilian market, including the importance of timing, understanding of local competition, and the inevitable bureaucracy.

  • Opportunities for scalable solutions in fintech, B2B SaaS, climate tech, mobility, agriculture tech, and more.

  • The role of WhatsApp for business in Latin America, and lots more.


Previous episodes you may enjoy:

Isaac chats with friends and Fintech visionaries Andrew Endicott, the Co-Founding Partner at Gilgamesh Ventures, and Alex Johnson, the author of Fintech Takes, about the Brazilian Fintech landscape.
Isaac sits down with long-time friends Sebastian Dominguez, the CEO of Builders, and Débora Mioranzza, the VP of Sales for the Americas at Degreed, to talk about hiring and building teams in Brazil.
Isaac sits down with Julia de Luca, an investment banker at ItauBBA specializing in tech coverage and author of the LatAm Tech Weekly Newsletter.
Isaac and Moises Assayag, a Turnaround and Transformation Specialist working with major Brazilian football clubs, discuss the business of football (futebol) in Brazil.
Isaac and Fernanda Caloi, Director of Special Projects at Latitud discuss community-building in Brazil.
Isaac nerds out about insurance with Carlos Azevedo, Partner and Co-Head of the Insurance Practice at Pinheiro Neto.
Isaac speaks to Gustavo Camargo, a partner at Bain & Company in the São Paulo office and a leader of the Private Equity practice in South America, about best practices for investing in Brazil.
Isaac speaks with Guta Tolmasquim, the Founder and CEO of Purple Metrics, about building brands in Brazil.
Isaac speaks with Ruben Guerrero, the CEO of WeBull Latin America, about building businesses in Brazil as a foreigner.

Share Brazil (is not) for Beginners

Discussion about this podcast

Brazil (is not) for Beginners
Brazil (is not) for Beginners Podcast
Brazil (is not) for Beginners is a podcast about the opportunities and challenges of doing business in Brazil. Host Isaac Matzner is the co-founder of Teddy and has been living and working in Brazil for the better part of a decade. He is based in São Paulo.